Frameworks

How to Create Your Value Proposition

Craft the elevator pitch that wins you new business.

How to Create Your Marketing Strategy (in 30 Minutes)

3 Steps to Balance Steady Growth with Big Bets

It's not an either/or thing. You need both.

How to Create Marketing Campaigns That Actually Work

A 5-step framework to win more customers and make more money.

29 Tips to Boost LinkedIn Engagement

Everything I know about the LinkedIn algorithm.

5 Steps to Make It Go Viral

It Takes Both Planning and Luck

15 Steps to Write Like the Masters

How to keep readers hooked forever.

How to Build a Massive Audience

It's not flashy, but it works.

What Makes a Great Manager?

5 traits the best have in common.

How to Build an Authentic Brand

And what not to do.

How to Convince Your Boss

Or anyone else, for that matter.

How to Prove Marketing's Value (ROI)

And avoid the question "What does Marketing do, anyway?"